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Strategic Email Marketing for Bloggers
Introduction to the Course
Welcome to Strategic Email Marketing for Bloggers!
Module 1 - Your 4 Main Making Money Strategies
A Quick Note about List Size
#1 - Page Views
#2 - Affiliate Partners
#3 - Working with Brands
#4 - Product Promotions
Identifying the Touch Points of Your Subscriber
Your Module 1 Workbook
Tool: Product Creation Chart
Module 2 - Defining Your Email Marketing Goals
Defining Your Email Marketing Goals - Overview
Goal #1 - To Get to Know Your Reader
Goal #2 - To Deliver Value to Jane
Goal #3 - To Convert Jane into a Loyal Fan
Your Module 2 Workbook
Module 3 - Creating Your Strategic Email Campaigns
Types of Email Campaigns
How to Segment Your Subscribers
So, Jane Subscribed, Now What? Your First 100 Days.
"Nice to Meet You" - Handshake Campaign (13:06)
"Get to Know You" - Segmentation Campaign
"Hook 'Em" - Engagement Campaign
"Say Yes" - Conversion Campaign
"Where Have You Been All My Life" - Re-Engagement Campaign
"You Had Me at Hello" - Win Back Campaign
EXTRA: Email Scripts
Module 4 - Optimizing Deliverability & Clicks
The Path to the Inbox - Getting Your Email in Your Subscriber's Inbox
Getting Jane to Open Your Email - Tips to Help Her Make the Next Move
Getting Jane to Click On Your Links
Timing: When to Send Your Email
Exercise - Subject Line Swipe
Checklist - Crafting Your Subject Line
Resource - The Ultimate List of Subject Lines & Emotional Triggers
Resource - Tools to Clean Your List & Improve Deliverability
Resource - Tools for Optimizing Open & Click Thru Rates
EXTRA - How to Make Text Hidden from Your Preheader to Optimize Your Second Headline
Module 5 - Growing Your High Quality Email Subscriber List
List Building Big Picture Goals
List Building with Facebook
List Building with Email
List Building with Your Blog
Exercise - Create Your Lead Magnets
Resources - List Building
Module 6 - Analyzing Your Data & Making Adjustments
The Importance of Tracking Your Email Results
Resource - Your Email Tracking Sheet
Extras
Extra: How to Segment & Tag in ConvertKit (3:20)
Resource: Subject Lines for Unsubscribers
The Legal Stuff
Teach online with
Goal #3 - To Convert Jane into a Loyal Fan
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