Introduction to the Course
Module 1 - Your 4 Main Making Money Strategies
Module 2 - Defining Your Email Marketing Goals
Module 3 - Creating Your Strategic Email Campaigns
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Types of Email Campaigns
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How to Segment Your Subscribers
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So, Jane Subscribed, Now What? Your First 100 Days.
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"Nice to Meet You" - Handshake Campaign (13:06)
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"Get to Know You" - Segmentation Campaign
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"Hook 'Em" - Engagement Campaign
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"Say Yes" - Conversion Campaign
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"Where Have You Been All My Life" - Re-Engagement Campaign
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"You Had Me at Hello" - Win Back Campaign
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EXTRA: Email Scripts
Module 4 - Optimizing Deliverability & Clicks
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The Path to the Inbox - Getting Your Email in Your Subscriber's Inbox
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Getting Jane to Open Your Email - Tips to Help Her Make the Next Move
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Getting Jane to Click On Your Links
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Timing: When to Send Your Email
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Exercise - Subject Line Swipe
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Checklist - Crafting Your Subject Line
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Resource - The Ultimate List of Subject Lines & Emotional Triggers
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Resource - Tools to Clean Your List & Improve Deliverability
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Resource - Tools for Optimizing Open & Click Thru Rates
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EXTRA - How to Make Text Hidden from Your Preheader to Optimize Your Second Headline
Module 5 - Growing Your High Quality Email Subscriber List
Module 6 - Analyzing Your Data & Making Adjustments
Extras
